TEST IT. TREAT IT. BEAT IT.
We made the perfect earworm (and dance video) to help all Californians learn how to test, treat, and beat COVID.
Broadcast Film + Radio + Print + Social + OOH
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With low awareness of COVID treatments like Paxlovid, this campaign aims to normalize testing and treatment as soon as people notice symptoms — and encourage Californians to ask their doctors for COVID treatments.
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In-house production at DuncanChannon with Kelly McCullough (CD), Madeline Lambie (ACD/CW), Darlene Gibson (Design Director), Amanda Chaffin (Broadcast Producer), Jess Shay (Print Producer), Zac Ella (Dir.), and Andre L. Perry (Photographer).
TEST IT. TREAT IT. BEAT IT.
We made the perfect earworm (and dance video) to help all Californians learn how to test, treat, and beat COVID.
With low awareness of COVID treatments like Paxlovid, this campaign aims to normalize testing and treatment as soon as people notice symptoms — and encourage Californians to ask their doctors for COVID treatments.
Broadcast Film + Radio + Print + Social + OOH
CREDITS
CD: Kelly McCullough
ACD/CW: Madeline Lambie
AD: Nakita Simpson
Design Director: Darlene Gibson
Broadcast Producer: Amanda Chaffin
Print Producer: Jess Shay
Director: Zac Ella
Photographer: Andre L. Perry
01.
BROADCAST FILM
To break through COVID fatigue and complacency, we created a memorable jingle to create a campaign that partnered with multicultural agencies to get the word out to Californians about how to test, treat, and beat COVID.
30 sec jingles
15 sec jingles
Extended cut
02.
OOH PRINT
03.
SOCIAL
