TOP DOG BREWERY : Packaging

Graphic Design • Art Direction • Illustration

Art Deco driven design met with inspiration from men’s fashion is where Top Dog meets.
Pairing Midtown, Atlanta’s aesthetic and Knockout’s scalable letter forms give shape to this modern IPA brewery.

 
 
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Each beer is labeled after a signature hallmark of Midtown, Atlanta that felt memorable and unique to this bustling neighborhood: "5 O'Clock Traffic Jam" for Peachtree Street's ever so bustling and congested area near commercial and business buildings, "Picnic At Piedmont" for Piedmont Park well known for its sprawling location of flora being host to many events throughout the year, and call outs to Midtown being known as a business and arts district with "Taking Care Of Business" and "Woodruff High Brow" (for the Woodruff Arts Center) respectively.