QUICKMD
A guideline for a health tech startup: from brand revamp to a competitive brand identity.
Campaign Concepting + Brand Identity
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Taking a startup from an idea to scale-ready in a saturated market requires a visual lift that establishes a distinct identity that cuts through competition. We built a system that married health tech innovation with personality and quality bedside manner.
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In-house production at Tailfin Marketing with José Estrada (ACD) and Alex Saiz (ECD).
QUICK MD
A guideline for a health tech startup: from brand revamp to a competitive brand identity.
Taking a startup from an idea to scale-ready in a saturated market requires a visual lift that establishes a distinct identity that cuts through competition. We built a system that married health tech innovation with personality and quality bedside manner.
Campaign Concepting + Brand Identity
CREDITS
AD/Design: Nakita Simpson
ACD: José Estrada
ECD: Alex Saiz
01.
BRAND GUIDELINES
QuickMD’s brand lift was developed to work beyond desktop and mobile as its company model expands into future verticals. These assets served as a baseline for designing packaging, OOH, UX/UI design, and more.
