Milani cosmetics : packaging
Graphic Design • Art Direction • Illustration • Sculpting
Form meets function with a revisit to conventional makeup packaging.
Inspired by 1970’s glamor, warm tones and gold accents upscale Milani’s line
to meet beauty products with luxurious display opportunity.
My design process began with extensive research on the product, what made Milani cosmetics unique, and challenging the packaging by expanding and exploring the form of the makeup containers. This direction offered a unique and distinctive look and an alternative to designing packaging that didn't include optimizing the type and colors of the labels alone.
After making models of my final forms and preparing sketches for art direction shots and colors to work cohesively with the branding, the final five products were rendered for production.