GOOGLE NEST
The (monster) gang comes together on too many Google Meet calls to figure out how to save Halloween.
GOOGLE
NEST
Social / Commercial Film + Social + Graphic Design
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Google Nest wanted to create brand awareness of their existing product suite, so instead of spending millions on a new speaker, we thought it’d be cooler (and cheaper) to show customers creative ways to use their home devices to enhance their space. We recast a ghoulish crew from a previous Google Halloween campaign to create films about themed Google assistant tools that turn a haunted house into a Google smart home.
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Made at Swift Agency with
Julius Im (CW), Holly Schnackenberg (ACD), Kimi Peterson (CD), and Don Shelford (ECD)
The (monster) gang comes together on too many Google Meet calls to figure out how to save Halloween.
Google Nest wanted to create brand awareness of their product suite, so we showed customers creative ways to use their home devices to enhance their space. We recast a ghoulish crew from a previous Google Halloween campaign to create films about themed Google assistant tools that turn a haunted house into a Google smart home.
Social /Commercial Film + Social + Graphic Design
CREDITS
AD: Nakita Simpson
CW: Julius Im
ACD: Holly Schnackenberg
CD: Kimi Peterson
ECD: Don Shelford
01.
ONLINE VIDEO
Featured hero spots highlighted our returning Monster cast with new characters to reintroduce the Google Nest brand and spotlight new home features.
02.
HOW-TO FILMS
Social + Online Video
To showcase how we created the home effects featured in our films, we broke down the numerous Google Assist commands with Google Devices to get their spooky effects.
