BOOTSTRAP Magazine : Editorial design
Graphic Design • Illustration • Copywriting
Bootstrap magazine is a publication for self help junkies obsessed with learning from
gurus touting expertise in niche areas of wellness.
Each monthly issue is themed, with February couched in the theme of love.
The identity for BootStrap is best demonstrated in its logo. Finessing bold sans serif type to lock up and lace up its words brings in the messaging and tone of the publication: a magazine for those pulling themselves up by their bootstraps to get their sh*t together. A neutral palette balanced with rich greens keeps the eyes abated with a softer set of colors to balance out the aggressive writing style and fit comfortably with the Valentine’s Day theme.